תחומי המשרה:

שיווק דיגיטלי וקמפיינים - ניהול קמפיינים PPC
שיווק דיגיטלי וקמפיינים - מנהל/ת שיווק דיגיטל
פרסום ומשרדי פרסום - מנהל/ת קריאייטיב

תשלום צפוי: משכורת חודשית
תקופת הפרוייקט: התקשרות קבועה

we are a fast-growing men’s grooming brand trusted by over 1M customers worldwide. With 20+ premium products—including Face Cream, Anti-Gray Serum, Hair Revival Kit, Gravité Cologne, Invisible Sunscreen, Scar Gel, and more—we lead the category through performance-driven storytelling and creative innovation.
As we scale our Creative Department for 2026, we’re hiring a Full-Time Creative Strategist based in our Tel Aviv office (5 days/week).
This is a core role working closely with Creative, Production, Design, Video, and Growth.


About the Role

The Creative Strategist bridges Creative and Growth, ensuring every idea, script, and visual direction is grounded in data, audience psychology, and our brand DNA.
You’ll lead ideation, define strategic angles, build frameworks, and give high-level creative feedback across Meta ads, TV commercials, UGC, statics, landing pages, and AI-driven content—from concept to performance-ready execution.


Key Responsibilities:



Creative Strategy & Concepts

Develop hooks, angles, storylines, and scripts for Meta, TV, UGC, and static ads
Build strategies for A/B testing, funnels, and scale
Evolve personas and messaging for men 40–65
Present ideas backed by data and consumer insight
Creative ↔ Growth Bridge

Translate performance insights into strong briefs and concepts
Analyze winners and losers to build new test frameworks
Ensure every creative supports conversion and scalability


Creative Review & Ownership

Review all design and video deliverables
Give clear, actionable creative feedback
Guide assets to final, on-brand, performance-ready execution


Workflow & Collaboration

Work with the Creative Coordinator via Monday.com
Deliver structured briefs with insights, angles, and references
Own quality without micromanaging


AI & Creative Innovation

Work hands-on with Upspring, Motion.AI, Adge.AI, and more
Build AI workflows for speed, variation, and experimentation
Stay ahead of emerging creative tech


Audience & Cultural Insight

Deep understanding of American men 40–65
Strong grasp of humor, lifestyle, pain points, and values
D2C, grooming, wellness, or supplements experience—an advantage


Competitive & Trend Research

Track Meta, TV, TikTok, YouTube, and D2C brands weekly
Identify new angles, structures, and visual trends
Turn insights into actionable tests and campaigns

3+ years in Creative Strategy, Performance Creative, or Direct Response
Proven portfolio of scaled, winning ads
Strong understanding of funnels, hooks, and conversion psychology
Experience writing briefs, scripts, and creative frameworks
Excellent feedback and communication skills
Strong understanding of American culture
Full-time, on-site in Tel Aviv
Native English speaker — must


Nice to Have

D2C experience in men’s grooming, skincare, wellness, or supplements
Full creative-cycle ownership (idea → production → approval)
Close collaboration with designers and editors